I work with founders at the point where design starts to matter.
The product may be live with something holding it back, or still just an idea on paper. Either way, nobody on the team truly owns design, and hiring a full-time lead feels too early.
That's the gap I fill.
I dig into your product, your users, and what you already know, and we agree on what matters most.
I design that flow, end to end.
One week, no design. A written diagnosis of what's holding your product back, what to fix first, and why. The lowest-commitment way to start.
Book a call →A landing page designed and built by me, end to end, on a fixed timeline.
Book a call →Two weeks, one named flow, every state designed, clickable prototype included. For when you already know what to fix and don't need the diagnosis.
Book a call →For when the product is live, design questions never stop, and a full-time hire is still too early. Ongoing decisions, reviews, priorities, and the design of critical pieces. One design question at a time; anything bigger becomes a Sprint. Pause any month.
You work with me directly, start to finish.
I use AI to move fast where it helps. The judgment and the final design are mine.
Based in Barcelona, working with teams across the EU.
Brand identity, logos, and visual-only work. I design how products work, not just how they look.
Development. I hand off designs, prototypes, and specs your team can build from. The one exception is a landing page, which I design and build myself.
Full-time embedded roles. That's a hire, not a practice.
Two decades designing digital products. Six of them leading design at Filmin, a streaming service in Barcelona. I've hired designers, killed features, shipped redesigns, and answered for the numbers afterwards. If you want to see past work, I'd rather walk you through the decisions on a call than send a PDF.